New Yorkers try to swallow calorie sticker shock

600 calorie muffins? The first city to adopt law faces unappetizing surprises

By Roni Caryn Rabin
MSNBC contributor
updated 8:34 a.m. ET, Wed., July. 16, 2008

Nora Cara was flabbergasted.

She was about to order her usual morning coffee and muffin at Dunkin’ Donuts when she saw the new calorie labels. The chocolate chip muffin she had her eye on was 630 calories.

“I was blown away,” said Cara, a 27-year-old homemaker from Forest Hills in New York City. “I’m not a no-carb type of person, and I usually don’t even think about it. But you pick up a little muffin with your coffee, and it has 630 calories in it? That’s a bit extreme!”

New Yorkers have been in the throes of sticker shock since this spring when the Big Apple became the first city in the country to implement a law forcing chain restaurants to post the calorie count of each food in the same size and font as the price.

Restaurants have not exhausted their legal challenges, but the city will start fining violators up to $2,000 beginning Friday, say officials with the city’s Department of Health and Mental Hygiene.

While some sit-down chains and fast-food eateries are waiting until the last minute, coffee shops like Starbucks — home of the 470 calorie raspberry scone and 610 calorie cookie — have been replacing their menu boards and adding calorie tags to pastries in recent weeks. The result: Do a little eavesdropping in a New York City restaurant, and you may think you’ve stumbled into an Overeaters Anonymous meeting.

At T.G.I. Friday’s, one of the few sit-down chain restaurants to have already added calorie counts to menus, a group of young women gasped as they studied the menu, barely able to find a meal under 1,000 calories, never mind an appetizer or dessert. Both Stephanie Fowler and Lindsay Green asked about the suddenly popular Classic Sirloin — at 290 calories, it was one of the lowest calorie items on the menu — but learned the restaurant ran out by the time the dinner rush started.

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